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Apple Unveils New iPhones

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    01 September 10, 2013 -- Apple CEO Tim Cook speaks about the new iPhone during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors, features a fingerprint sensor, has an upgraded camera, and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)
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    September 10, 2013 -- Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)
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    September 10, 2013 -- Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)
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    September 10, 2013 -- Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)
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    September 10, 2013 -- Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)
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    September 10, 2013 -- The new iPhone 5C is displayed during an Apple product announcement at the Apple campus in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors and the iPhone 5S that features fingerprint recognition security. (Photo by Justin Sullivan/Getty Images)
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    September 10, 2013 -- The new iPhone 5S is displayed during an Apple product announcement at the Apple campus in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors and the iPhone 5S that features fingerprint recognition security. (Photo by Justin Sullivan/Getty Images)
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    September 10, 2013 -- Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about pricing for the new iPhone during an Apple product announcement at the Apple campus in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors, features a fingerprint sensor, has an upgraded camera, and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)
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    September 10, 2013 -- Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors, features a fingerprint sensor, has an upgraded camera, and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)
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    September 10, 2013 -- Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about security features of the new iPhone 5S during an Apple product announcement at the Apple campus in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S features a fingerprint sensor, has an upgraded camera, and contains an A7 chip (Photo by Justin Sullivan/Getty Images)
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    September 10, 2013 -- Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about security features of the new iPhone 5S during an Apple product announcement at the Apple campus in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S features a fingerprint sensor, has an upgraded camera, and contains an A7 chip (Photo by Justin Sullivan/Getty Images)
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    September 10, 2013 -- Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)