He once called them the "Queens," now he can call them his own.
Former Los Angeles Lakers center Shaquille O'Neal is now a part owner of the Kings.
USA Today's Sam Amick reports Shaq has bought a minority stake in the team. His's involvement with the new ownership group and team has been rumored since Vivek Ranadive and Mark Mastrov took control of the team in May.
The announcement came just days after ESPN The Magazine named the Sacramento Kings the worst sports franchise in the country.
Amick says "The Big Aristotle" will meet with players and coaches today before having dinner with Center Demarcus Cousins tonight.
Dan Kaplan of the Sports Business Journal says this type of investment usually isn't about getting more money into the ownership group but, rather, about what an individual adds to the organization.
"In Shaq's case, I imageine he will be one of the prominent public faces of the organization. I'm sure they'll try to use him in communication outreach. He's obviously a very sociable, ammeable person," Kaplan said.
Local consultant Doug Elmets says Shaq's involvment adds instant credibility.
"He is gonna help put the Kings on the map nationally. He is going to be somebody who is not short on speaking his mind, who will be able to engage the community in this effort," Elmets said.
Elmets adds that, Shaq provides the new owners of the Kings the opportunity to set a new tone with fans.
USA Today reports on the Shaq investment.
A tweet from Jun 25 shows Shaq with Kings' Owner Vivek Ranadivé:
Luckily he didn't dunk on my basket pic.twitter.com/01CymV9ies— Vivek Ranadivé (@Vivek) June 26, 2013
Top 10 Shaq Quotes
Scroll to about 2:14 to hear Shaq call the Sacramento Kings queens!
Shaq's Song for Vlade Divac